Yahoo Gemini is the combined platform for mobile search and native advertising marketplace. So advertisers can buy, manage and optimize their native ads and mobile search in a one-stop shop. With this, you can drive more traffic to your portal, promote your app, raise brand awareness and increase your online sales.
There are the variety of ad formats like search ad, image ad, video ad, app install ad, tumblr-sponsored post, carousel as and mail ads available to help you get your message across in a non-intrusive way. It allows you to import campaigns from Google Adwords, which can be instantly reflected on Yahoo Gemini.